PREMIUM JEWELRY FOR MEN
GDR is not just the story of a creative individual that started in a small 8sqM room and dreamed of establishing a jewelry brand that would one day grow out to be one of Europe’s leading mens jewelry brands – but it’s the story of every individual that chooses the path of being the best version of themselves.
A Garcon de Rue strives to be successful, and success comes by being ambitious, being loyal to yourself and having a strong mindset. And that is exactly what GDR symbolizes.
Our pendents scream ambition and our chains are as strong as the bond between street members.
Get rich or try dying attitude.
Vision / Goal: To help men elevate their style to represent their best selves and conquer the world.
JEWELRY FOR THE CULTURE
GDR jewelry is influenced by the street culture embracing urban life, hip-hop music and fashion from around the world.
The Street is our primary source of inspiration.
